Instagram Since introducing business accounts in 2016, Instagram has made it a priority to help brands and their followers interact beyond likes and follows.
If you’re struggling to drive traffic to your website from Instagram, this post is only for you.
Here are four simple ways how Instagram enables brands to earn clicks.
#1. Click the Link in Bio
The simple way to get traffic to your website from Instagram is by including a link in your bio. You can update this link as often as you like, to any page on your website that you would like.
Most brands link to their homepage and never change it up. However, the brands that are driving the most revenue from Instagram frequently update the link, and then include a call-to-action in their posts that tells users to click a link in their bio.
#2. Run an Instagram Ad Campaign
Another simple way to drive traffic to your website from Instagram is by running an ad campaign. Unlike organic posts, Instagram ads are clickable.
Not only can a user click an ad to go directly to whatever web page you choose, but Instagram will also add on a “Learn More” call-to-action button to help increase your click-through rate.
Instagram ads use the Facebook Ads Manager which means you can specifically target almost any type of user. Here are just a few of the thousands of Facebook targeting options you’ll have at your disposal:
- Relationship status
- Education level
- Workplace or job title
- Interests, hobbies, and entertainment preferences
- Behaviors based on purchase history, brand preferences and device usage
#3. Tag Your Products
When a user clicks this product they are shown a short product description and then they have the option to click-through to the website to learn more or make a purchase.
This service is only available for U.S. retailers who meet the following criteria:
- Have an Instagram Business Profile
- Sell apparel, jewelry, or beauty products
- Have an account in English
#4. “Swipe Up” or “See More” on Instagram Stories
While organic posts on Instagram aren’t linkable, organic Stories are linkable if you have a verified account. Many brands can become eligible for verification, and having a lot of followers isn’t a requirement.
Verified Instagram accounts can link their Story updates like Tarte does here: